Product Diversion
What is Diversion?
Diversion is the sale of any product(s) outside of the intended channels of professional distribution. Tanning products you find outside of a tanning salon are considered to be “diverted.” A “diverter” is someone who obtains the products outside the intended channel of distribution. The most common type of diversion is products being sold in the internet.
Where does diversion occur?
Diversion occurs when products are found in any outlet other than a tanning salon. These outlets often include websites, eBay retailers, discount stores, drugstores, grocery stores, flea markets, etc.
How does diversion occur?
Diversion can occur through distributors and even tanning salons who “look the other way” and sell directly to diverters. However, most diversion occurs through clandestine efforts of the diverter to trick our distributors into selling them the products.
Why do we fight diversion?
We fight diversion to:
- To allow consumers to receive the proper training and instruction on the use and benefits of our products.
- To ensure that the consumer only receives genuine products.
- To ensure that the products have not been tampered with or altered.
- To keep old or expired products out of the market.
- To ensure product safety.
Are diverted products safe to use?
Once a product has been diverted we cannot guarantee the safety of the product. Consumers who buy diverted products do so at their own risk. We have no way of ensuring that the diverted products have not been contaminated or altered.